Content objective:
This resource should enable a child to:

• become aware of and learn about the different ways in which information can be communicated
• begin to distinguish between fact and fiction in stories or situations in different media forms
• discuss and explore advertising that is specifically aimed at children

Content objective:
This resource should enable a child to:

• become aware of advertising and its purpose and nature
• begin to explore some of the techniques that are used in marketing and advertising
• discuss and explore television, radio, videos, computer games, the internet (worldwide web and e-mail) and other media
• explore and examine some issues that are frequently raised in the media, the way they are portrayed and the accuracy of these presentations
• explore the different ways in which information can be transmitted andlearn to be discerning and selective about this information, with particular regard to language, behaviour, authenticity and attitudes

Content objective:
This resource should enable a child to:

• become aware of the different forms of advertising, its purpose and the messages it promotes
• become increasingly critical and discerning in his/her own attitude to advertising and the techniques used to promote products, life-styles and ideas
• explore and understand how information is conveyed and practise relaying messages using a variety of methods
• explore and use some simple broadcasting, production and communication techniques
• explore the role of newspapers and other forms of print media in transmitting messages, the techniques used and the types of information included
• explore various recreation and leisure activities as an alternative to watching television
• identify the audiences at which different aspects of the media are aimed
• recognise unequal treatment of sexual roles and other issues in literature, advertising, drama, magazines and other media