Supermarkets in the 1960s
Added: 11 May 2020
Contributor:
Scoilnet
Resource type:
Short video looking at the incentives manufacturers used in the 1960s to encourage shoppers to buy their items in the supermarket. Free gifts, chances to win prizes were among the inducements used as competition for market share became intense. This video was made in an Australian supermarket but can apply to retailing in Ireland too.
How it maps to the curriculum
- 5-6
- SESE History
Strand: Continuity & Change Over Time
Strand unit: Barter, Trade and money
Content objective: This resource should enable a child to:
- identify examples of change and continuity in the ‘line of development’
Suggestions for use: Play the video and explore with the pupils if supermarkets still do this. What other incentives do cereal producers use to sell their product?
